Mobile Sports and Entertainment Group (MSEG) provides community based and affordable family fun entertainment ranging from concerts to charitable causes to sporting events. MSEG also aims to be a catalyst to sports careers and to be a force in building up baseball in the lower income communities. MSEG will also provide a retail space that will include the selling of sports merchandise and memorabilia year round. The Hank Aaron Childhood Home and Museum, a one-of-a-kind museum will be hosted, marketed, and controlled by MSEG on the grounds of Hank Aaron Stadium as well.
The target audience for MSEG is families of the Mobile Community who wish to have a new source of entertainment that is rarely provided in this area. MSEG also targets young athletes to showcase their abilities to sources such as colleges or major sports franchises in an effort to jumpstart their possible sports careers. An additional target audience will be those consumers looking to purchase sports memorabilia and merchandise in support of the teams that entertain them. The basis of MSEG is a sports venue and sports will be a large focus of entertaining customers.